HiveXchange

HiveXchange is a B2B marketplace platform designed to streamline transactions between suppliers and buyers, offering efficient management of orders, offers, and communication within a secure digital environment. It supports various user roles, making collaboration within and between companies seamless.

The Challenge

HiveXchange needed a platform to help sellers manage transactions easily, targeting businesses still relying on multiple disconnected systems. The key objective was to develop a user-friendly solution that ensured secure data management while supporting quick responses and efficient communication.

Requirement

Simplified order and communication management for users juggling multiple offers. Enhanced security controls to protect business data and prevent information leaks. Role-based access for different user roles across company teams. Intuitive notifications to boost response speed for orders and inquiries.

User Research

We conducted:

Collaborating with key stakeholders to identify business challenges.

Testing early prototypes to align user flows with business goals.

Analysing industry practices to identify gaps in other B2B platforms.

Key Findings:

Organised notifications to help users quickly respond to time-sensitive updates like order requests.

Enabled targeted offers and marketing through buyer segmentation, ensuring personalised pricing strategies.

Implemented tools allowing companies to control user access and ensure data remained safe, preventing unauthorized use by former employees.

Does the manual check-in process hinder patient

experience and clinic efficiency?

Ideation

Focused on integrating a QR code system that was familiar and accessible.

Wireframing

Outlined the steps involved in the check-in process from a patient's perspective.

Prototyping

Developed a web-based interface that was tested internally.

Refined

Refined the interface based on direct feedback from testing phases.

solutions

We Developed

Real-Time Activity Monitoring

Allowed managers to oversee transactions and communications for transparency and efficient oversight.

Dynamic Motion Design

Enhanced the user interface with subtle animations, making navigation smoother and more intuitive.

Flexible User Role Setup

Provided support for different roles within companies, ensuring users only accessed relevant features and information.

Customisable Offer Templates

Allows sellers to quickly generate and modify offers for recurring deals, improving efficiency.

Results

5,000+ downloads within the first three months of launch, reflecting strong user interest.

41% reduction in response times thanks to the smart notification system.

30% fewer data breaches, enhancing trust among users.

4.7/5 average rating on the App Store, with users highlighting ease of use and efficiency.

25% increase in sales driven by segmented offers and targeted marketing tools.

Lesson Learned

Role-specific features enhance usability: Providing tailored access keeps the platform simple yet powerful for users.

Smart notifications drive engagement: Quick responses are essential for B2B marketplaces to thrive.

Secure data management builds trust: Users feel confident when their data is well-protected.