JS Capital
JS Capital is a global organisation with diverse interests spanning various industries and regions. The project aimed to design a corporate website that projects professionalism, builds trust, and supports the company’s extensive operations.
The Challenge
The main challenge was creating a website that balances visual appeal with functionality while maintaining a user-friendly interface. It was crucial for the design to convey trust and professionalism while ensuring that the content is easily navigable for users.
Requirement
Modern and clean design: A website that reflects JS Capital’s global presence and expertise. User-friendly navigation: An interface that allows users to find information quickly and effortlessly. Responsive layout: Ensuring that the website works seamlessly on all devices. Interactive elements: Features like contact forms and call-to-action buttons to engage visitors effectively.
User Research
We conducted:
Stakeholder interviews to identify business goals and website requirements.
Competitor analysis to benchmark design elements and functionality against industry standards.
User testing to ensure the layout and navigation met the expectations of different user groups.
Key Findings:
Users preferred clear navigation paths that quickly guide them to relevant information.
Responsive design was essential since many users accessed the website from mobile devices.
Interactive elements like contact forms and call-to-action buttons improved user engagement.
Does the manual check-in process hinder patient
experience and clinic efficiency?
Ideation
Focused on integrating a QR code system that was familiar and accessible.
Wireframing
Outlined the steps involved in the check-in process from a patient's perspective.
Prototyping
Developed a web-based interface that was tested internally.
Refined
Refined the interface based on direct feedback from testing phases.
solutions
We Developed
Modern and Clean Design
Developed a visually appealing website that reflects the brand’s professional image while using a minimalistic design approach to keep the focus on content.
User-Friendly Navigation
Implemented an intuitive menu structure to allow users to find content quickly, enhancing the overall user experience.
Responsive Layout
Designed the website to function seamlessly across different devices, including desktops, tablets, and smartphones, to ensure a consistent user experience.
Interactive Elements
Added features like contact forms, call-to-action buttons, and easy-to-access contact details to facilitate user engagement.
Results
Enhanced Online Presence: The modern design effectively conveyed JS Capital's professionalism.
Improved User Engagement: Interactive elements increased the average time users spent on the website.
Mobile Compatibility: The responsive design led to a better experience for mobile users, boosting mobile traffic.
Higher Conversion Rates: Calls-to-action and contact forms improved lead generation.
Lesson Learned
Balancing aesthetics with functionality is essential for corporate websites.
Responsive design is crucial: Mobile-friendly layouts greatly enhance the user experience.
Clear navigation boosts user engagement by making information easily accessible.