Burnt Dirt

Burnt Dirt is an artist-run initiative based in the Illawarra region, focused on pushing the boundaries of object and ceramic art. The project aimed to provide a platform that effectively showcases the work of emerging artists and makes their creations accessible to a broader audience.

The Challenge

Burnt Dirt required an online presence that not only represented the artists and their work but was also user-friendly and functional for e-commerce. The primary objective was to create a website that was easy to navigate, mobile-friendly, and capable of supporting the sale of artworks.

Requirement

User-friendly e-commerce solution: A platform that allows artists to easily sell their work. Mobile-friendly design: Ensuring seamless browsing across devices. Showcase artist work: Highlight the unique qualities of the artworks while supporting online transactions.

User Research

We conducted:

Interviews with artists to understand their needs for an online gallery and sales platform.

Testing with potential buyers to ensure ease of use and intuitive navigation.

Competitor analysis to identify gaps and unique features that could be incorporated.

Key Findings:

Artists preferred minimal interfaces that didn’t overshadow their artwork.

Mobile usability was essential since many potential buyers browse on their phones.

Secure and simple checkout increased buyer confidence in purchasing art online.

Does the manual check-in process hinder patient

experience and clinic efficiency?

Ideation

Focused on integrating a QR code system that was familiar and accessible.

Wireframing

Outlined the steps involved in the check-in process from a patient's perspective.

Prototyping

Developed a web-based interface that was tested internally.

Refined

Refined the interface based on direct feedback from testing phases.

solutions

We Developed

Mobile-Friendly E-commerce Platform

Created a responsive WordPress-based platform that allows users to browse and purchase artwork seamlessly on any device. This ensured that mobile users could easily access the site, making it convenient for art enthusiasts to discover and buy pieces on the go.

Customisable Product Pages

Designed flexible and visually appealing product templates that let artists showcase their work effectively. Each page allows for high-quality image display and detailed descriptions, making it easier for buyers to appreciate the details and craftsmanship of the art.

Secure Payment Integration

Implemented secure payment gateways to ensure that transactions are safe and user information is protected. This builds trust with buyers, encouraging more confident purchases and reducing cart abandonment rates.

Artist Profile Sections

Added dedicated sections for artists to share their background, inspirations, and stories behind their artworks. This feature provides a personal touch to the shopping experience, helping buyers connect more deeply with the art and its creator.

Results

Increased Visibility: The new platform attracted a broader audience, extending beyond local exhibitions.

Higher Engagement: Users reported an improved experience when browsing and purchasing art online.

Boosted Sales: The e-commerce setup enabled artists to sell more pieces, resulting in increased revenue.

Lesson Learned

Minimal design works best for art-focused platforms, ensuring that the artwork remains the centerpiece.

Mobile optimisation is critical: Ensuring a seamless experience across devices helped capture more sales.

Secure payment options build trust, leading to higher conversion rates.